Media Handling and Crisis Communication Management (PCP Media Communication Workshop)

The Development Dimensions International – Management consulting company (DDI Philippines) tackled the 4 topics: Traditional Media by Manuel L. Quezon III; The Philippine Social Media Environment “So, sino ang mag-aadjust?” by Mr. Yolando Jamendang, Jr., Spokesperson 101 by Atty. Edwin Lacierda, and Basics of Crisis Communication “Don’t Panic!!!” by Manuel L. Quezon III.

The workshop conducted a Crisis Simulation Exercise where the participants divided into 4 groups and will be given a different Crisis Situation. Upon the exercise, all the members will sit in the front while bombarded by the unexpected questions from the DDI team – disguising as the media.

“As an attending physician, we inevitably will experience facing people and explaining our opinion not limited to medical views. This could be done personally or by use of the very powerful social media. Last Saturday, November 16,2019, PCP had a workshop in handling media especially in times of crisis. People from DDI headed by Atty. Edwin Lacierda led the group to educate us on how to maximize outcomes of all types of media presentation. Whether it be family and press conference, senate inquiry, releasing position statements and others. At the end of the sessions, simulation of different difficult situations were accomplished, and mind you, it was really a baptism of fire. I’m really thankful for this experience and hope all members of PCP can undergo this type of capacity building experience.” – Dr. Punongbayan

The PCP Media Training & Workshop attended by the members of the Board of Regents, PCP Chapter Representatives, and the PCP staff

Mr. Manuel L. Quezon III on “Traditional Media”

“Spokesperson 101” by Atty. Edwin Lacierda

“Preparation per group before the Crisis Simulation Exercises”

“During the Crisis Simulation Exercises”

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